We Shoot Stars, It's Expensive: Why Does Any Mercedes-Benz Dream Of Getting Into Brabus

  Brabus is perhaps the most famous tuning studio in Russia - the Mercedes modified there are considered truly iconic. We learned about the new 900-horsepower Gelenevagen, the intricacies of assembly and plans to produce Brabus electric vehicles from the founder of the company, Bodo Buschmann. 

Brabus is known even to those who are still dreaming of buying their first Mercedes-Benz. And by the way, the company from the German Bottrop was created relatively recently (compared to ABT, for example): in 1977 it was founded by Klaus Brackmann and Bodo Buschmann, compiling the name of the new company from the first three letters of their names.

Today, Brabus has 2,500 employees in subsidiaries around the world and more than 360 of them work at the company's headquarters in Bottrop.

Annually from underscalpelBrabus members leave 17,500modifiedcars, of which about 10,000 are smart, and the rest wear the three-pointed Mercedes-Benz star. The annual turnover of Brabus Grou13 is 350 million euros, but it should be borne in mind that the group of companies also includes Startech, which, during the Daimler-Chrysler alliance, tuned Chrysler, Jee20 and Dodge, and then switched to Jaguar and Land Rover sedans and crossovers.

In the photo: Brabus Mercedes-Benz S 63 AMG Cou90e


area of ‚Äč‚ÄčinterestBrabus includes absolutely all components and assemblies that are only in the car and which - at least in theory - can be made even better. To alter the interior with Alcantara, already trimmed with expensive Na96100a leather; increase the power of the already powerful aftersurgeryin AMG V12 engine; shove A102106le vehicles around the minibus; to make the Mercedes air suspension work even softer - all this can and can be done in Brabus, decorating the resulting cars with their own logos with the recognizable black B, replacing the Stuttgart star. Bodo Buschman, one of the founders of Brabus, calls himself and his colleagues great enthusiasts, not forgetting to add that all his employees are professionals, which ones to look for, and high-octane gasoline flows in the veins of all Brabus residents, and not beer or something like that.

blood.

Some technical characteristics of cars before and after tuning in Brabus


Cars Engine power, hp with. Acceleration to 100 km / h, s. Maximum speed, km / h
Mercedes-Benz G-class G63 AMG / Brabus 800 G 544/788 5.4 / 4.

2

210/250
Mercedes-Benz E63 4Matic AMG / Brabus E850 585/850 3.6 / 3.1 250/300
Mercedes-Benz GLA 45 AMG / Brabus GLA 360/394 4.8 / 4.4 250/270

- Mr.

Buschmann, who is your client? Why would he need tuning at all - he already has a Mercedes-Benz ?!

- Our clients are individualists who need us to build them the cars of their dreams. Our clients love everything unusual and unique; in the best quality and from the best materials in the world. This is what we propose.

- Do you have many clients in Russia?

- Yes, a lot! I must say that Russia is definitely one of the key markets for Brabus, and it is a pleasure for us to work in this country for over 20 years.

- Do the Russians have some common preferences in the Brabus line, some common feature in preferences?

- Yes, your fellow citizens especially like the G-Class that we arechargingup to 800 liters.

with. ! I also like the Brabus 850 based on the S-Class with an output of 850 hp. with. And of course, the Brabus iBusiness models based on the V-Class or S134rinter, turned into offices on wheels or mobile concert halls, are popular in Russia.

- I understand.

I, too, would not refuse any of the above. What kind of car do you have?

- It depends on when and where I am going. For every day I have a Brabus G-Class or Brabus GL. In the city I prefer our smart, but for business meetings I come to Brabus 850. Well, in the summer I love to ride SLS or SL-classes, of course, inprocessingBrabus!



- Can you single out one car and call it ideal?

- To to choose such a car, it is important to know what you are going to do with this car at a given time.

Although I can name my own version: Brabus G800 V12 with 800 hp. with.

- It is probably difficult to work in Brabus and move around in a stock car. Your employees surely travel exclusively on tuned cars?

- Good question. I don't think we have ever paid attention to this.

What is much more important for us is that the people who work here are enthusiastic and consummate professionals in their field. All our employees have gasoline in their blood. They come up with ideas for new products every day. This is why we are able to produce interesting and unique cars for special customers, maintaining the quality at the highest level.

- Keep track of what your competitors are doing? Maybe you can highlight someone special?

- You know, all my attention is focused on my work, which requires the utmost concentration.

Unfortunately, I simply do not have time to follow, let alone admire other players in the market.

- And Brabus had no desire to work with other brands?

- We actually work with Mercedes-Benz - the best brand in the world! And this, as I said, takes up all our working time. At the same time, the Brabus group includes Startech, which tunes Range Rover, Jaguar and Land Rover.

- How does Brabus get cars that it subsequently tweaks?

- In three possible ways. Either we order directly from Mercedes-Benz, or we buy from local dealers (if the equipment we need is available), or we work with the cars that customers already own.

- Who and where produces the parts with which you tune cars? I will clarify: are there hieroglyphs and markings on your componentsmade in china. ?

- No, all Brabus tuning parts are made in Germany!

- How long does it take to prepare a set of tuning accessories and turn a regular Mercedes-Benz in Brabus?

- It takes from 3 months to 1 year to develop a tuning kit. It takes from 1 day to 3 months to complete a tuned car with our parts.


In the photo: Brabus Mercedes-Benz E-Klasse Cabrio


- Who sells your parts and provides tuning services in Russia?

- Our official importer in Russia isAlarm Service Rublyovka(Moscow). They even have an Internet address Brabus dot Ru.

There is also a partner in Ukraine - this is LLCAertech. .

- What is Brabus working on now?

- At the moment, we are working on the finalization program for the new S-Class Coupe. At the same time, we are working on a new V12 Biturbo for the S65 version with an incredible 900 hp. with.

and 1500 Nm of torque - we will show the world premiere of this engine in Geneva [we talked with Bodo Buschmann just a few days before the start of the Geneva International Motor Show].

- Mr. Buschmann, you often emphasize the outstanding engine power of Brabus cars. But when hybrids and electric vehicles displace gasoline and diesel ICEs, and cars drive without a driver, what will Brabus do then?

- Time will tell if internal combustion engines can completely disappear. As motors become more and more efficient.

They can sink into oblivion not in a year or two, but in a few decades. In addition, combination systems such as hybrids should not be overlooked.



The appearance of the first serial autonomously moving vehicle is also a matter of more than one year, both in terms of technology and in the development of a regulatory framework. But I believe there will always be many car enthusiasts who would like to get behind the wheel on their own, even if their car is equipped with an autonomous driving system. Let's not forget that we are already selling a smart Brabus with an electric drive.

This car is ideal for the city - I have already noted that I travel on it myself.

But development continues on other models. There will be more Brabus in the future - hybrid and all-electric.

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