Feb 23, 2021, 05:38 AM
The mid-size crossover Mercedes-Benz EQC became the first production electric vehicle of the German brand, which was supposed to open doors for the company to a new market segment. At first, it was planned to sell it in all major world markets, but neither in Europe nor in China, the model has not achieved success. And if in the countries of the Old World the demand for EQC is gradually growing (in two years it found about 16 thousand buyers), then in the Chinese market the electric car has remained almost unnoticed: a little more than four thousand copies have been sold in the Middle Kingdom since the fall of 2021.
Earlier, the management of the Da36mler concern hatched plans to bring the EQC to the United States in order to compete with Tesla, as well as begin delivering electric crossovers to Russia, but these cars never appeared in our country or in the States. Last year, the American office of the company announced that the local start of sales was postponed to 2021, but now it has been decided to abandon this plan.
The market analysis showed that EQC, which even in Europe lags behind the segment leaders, will be in even less demand in the United States, therefore it is simply pointless to organize sales of these electric vehicles in their current form.
In European countries, the EQC is sold almost three times worse than the Audi e-tron, but the coolly met by the market Mercedes-Benz is still slightly more popular than the electric Jaguar I-Pace. In the United States, where both the e-tron and the I-Pace have long been sold, both models found only 7,515 and 1,546 buyers last year, respectively, so demand for the Mercedes-Benz EQC would probably also be limited to a couple of thousand. copies annually. Now America is waiting for the electric sedan Mercedes-Benz EQS, which will hit the market in the fall.
Alas, in Russia the Mercedes-Benz EQC crossover can also not be expected. First, the company promised to start delivering electric vehicles to our market at the end of 2021, then in 2021. EQC even managed to get certified in Russia, although the Vehicle Type Approval (OTTS) was issued for only one batch of 150 vehicles. Now the Russian representative office of Mercedes-Benz has confirmed Auto Review that we are not planning to sell EQC electric crossovers. Although it is possible that the flagship Mercedes-Benz EQS will still be brought to us: its premiere will take place very soon.